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Communicate – every day! 
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Be positive – people gravitate to positive people 
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Know the cycles – we will move from this ‘Winter’ top a new ‘Spring’. Be prepared 
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Change – don’t wait! You need to act, now 
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Cut back – cash is king 
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Extend credit 
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Staffing changes – consider flexible work, reduce hours, extended vacations 
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Plan and test working from home – know what tech, people, process changes are needed and get help implementing them 
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Online of delivery – regardless of your industry, pivot to online customer service 
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Market and sell – now is not the time to stop marketing yourself. Customers need to know you are there to help them 
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Repeat business – profit comes from existing customers. Make sure they truly feel ‘loved'! 
Chris Whelan is an organisational change leader, business coach and public speaker.